Orb Networks (http://www.orb.com/) today announced that you can now play your PC music collection on your Apple(R) iPhone(R) or iPod(R) touch without having to sync with iTunes. Responding to a user study that found repeated syncing of the iPhone to a PC to be 'a pain in the ass,' Orb(R) enables users to play their PC music on their iPhone or iPod touch from anyplace they have a wireless Internet connection, right away.

"Wait, so, no more syncing? Just hit play?" asked Allison Logue, 18-year-old iPod owner from Fallbrook, California. "That's like having an iPod the size of your PC hard drive."