ASA Council says iPhone ad is misleading

by Brenda Stokes on August 27, 2008





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We're in the age of nit picking, it seems. Recently, two viewers filed a claim with the Advertising Standards Authority in regards to a new iPhone 3G ad that says all of the Internet is accessible on the device when, in fact, Flash and Java are not. 

 

The ASA Council ruled in favor of of the two viewers and now Apple must change the ad if it is to be shown in the UK again. Now I get what these people are saying. Certainly Flash and Java are integral components of many websites. But is the ad outright lying? I don't think so.

The idea here is that you can book a hotel, check the weather and the stock market on your iPhone. That is, perform day-to-day on the go tasks. And while Flash and Java are a part of the Internet, it seems people are just looking for problems now.

[via ASA]

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{ 1 comment… read it below or add one }

1 Alex 08.28.08 at 9:41 am

i think its fair i mean come sites are just flash so yea. dunno what they gunna say tho??

unless the have small print at the bottom of the advert or summit ? “excluded java and flash sites”?

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